by Chris Miller, guest contributor
As a social media nerd and a nonprofit worker with a heart for Africa, the past month has been fascinating. In that time we have witnessed the rise of the “KONY 2012” campaign and the fall of the mastermind behind it, Jason Russell.
On March 5th, an organization named Invisible Children launched an online movement to make Joseph Kony, a Ugandan war criminal and rebel leader known for his use of child soldiers, famous. The goal was to bring so much attention to him that governments would work together to bring about his arrest. Invisible Children produced a sleek thirty-minute video presenting this idea. The video went viral, racking up more than 86 million views.
However, not everyone thought the video was a good idea. (Myself included.) The Internet had a bipolar reaction. Many supported the campaign, posting links on Facebook and Twitter. Many others criticized the movement and the organization behind it.
The video featured Jason Russell, a co-founder of Invisible Children. Because of this, he came under personal attack. Sadly, the burden of this criticism was too much to bear. Suffering from ”exhaustion, dehydration, and malnutrition,” he had a nervous breakdown. Ten days later, he was detained outside of his home, where he was found nude, pounding his fists into the pavement and yelling profanities at the devil.
The Internet was quick to respond. He was mocked in every possible way. In fact, many of the top tweets were so offensive I do not feel comfortable sharing them here. To make it even worse, TMZ.com obtained a thirty-second video of his breakdown and posted it on their website. It went viral.
“We have all failed. We have all fallen short of God’s glory. Why? Because we are all human. We are all capable of doing good and bad. We are complex.
It’s easy to forget that, especially on the Internet. It’s easy to hide behind a username or a hashtag and mock someone else’s shortcomings. It’s easy to forget their complexity. Social media has the power to make people aware of issues like never before, but it also has the power to dehumanize people.”
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